Featuring Petra Herrmann
Name: Petra Herrmann
Business Name: Bella Boudoir
Where do you operate your business? Kansas City
Facebook Page: www.facebook.com/bellaboudoirkc
Instagram Account: www.instagram.com/kcboudoir
Twitter Account: www.twitter.com/kcboudoir
Pinterest Account: www.pinterest.com/kcboudoir
Camera Used: Canon 6D
Lens Choices: Sigma Primes (85mm 1.4, 50mm 1.4)
Processing Software: Jen Swedhin
Do you use any actions? Jen Swedhin
Do you retouch and if so can you give me a quick rundown on if you use any plugins,
etc? Jen Swedhin
What most people want to know is how you market to your clients. Have you
qualified who is your ideal client? Those who value photography as art.
This is probably one of the most important things that the readers want to know.
How do you sell to your clients? In person, about 1 week after the session.
Can you provide info on your sales process and your pricing? Clear, concise, easy to upgrade.
What products perform best in your studio? Albums are purchased by 90% of my clients, but only make up roughly 50% of my income. The other 50% is in digitals or wall art add-ons.
Best describe your workspace. Do you have a studio or work from home? How large
is your space? What are the challenges with it? What works really well for you? Studio – Ever-evolving.
Do you keep strict hours of operation with your clients? Tuesday to Saturday, 10am-6pm
Natural Light, Studio Light, combination of styles? What’s your preference? What are your strengths and weaknesses with lighting, if any? I prefer natural light, but will augment, if necessary.
Do you have makeup artists you work with in your studio? I have 3 on rotation, each I have worked with for 5+ years.
BUSINESS IN GENERAL:
How long have you been in business? 9 years
What were you doing before you started your photo business? Hardscape & Construction Management
Did you go to school for photographer or are you self taught? Self taught
Did you always want to be a photographer or was it something that came later in
life? 100% Mom-Tog
What is your biggest struggle in this business? Balance
Is there a reason you shoot boudoir and do you shoot any other genre? Exclusive to boudoir. As a wedding & portrait photographer, my work was solid. In boudoir, it shines.
If you knew someone who wanted to be a photographer, and could give them one
piece of important advice, what would that be? Build a strong foundation, do the math, and know your shit.
Have you ever done a boudoir session yourself, if you are a female (sorry guys?) Do
you think it’s something that is important for female boudoir photographers to do? Four. But not since breast cancer. I’m learning to love what IS again.
How do you feel about the male / female debate regarding boudoir photographers? Doesn’t matter. Present yourself and behave professionally.
What do you do to avoid burn-out? Is there ever a time when you just want to throw
your camera out the window? Every. Fucking. Day.
What do you love about the business? Every. Fucking. Thing.
What do you hate about the business? Lack of balance. Turn your attention and your business will suffer – usually six months later.
Are you a member of any professional photo organizations like PPA, WPPI? What
benefit do you feel you get by being a member? Just AIBP. Fresh perspectives.
Do you compete and do you have any opinions on it? Occasionally.
SOME FUN MORE PERSONAL STUFF:
Favorite food? Whatever is in my mouth at the moment.
One guilty pleasure in life? Weekly massages.
What is your favorite piece of clothing? Anything black.
What’s one song on your playlist? Still Counting – Volbeat
What’s your favorite movie genre? Example? What Dreams May Come
What are you currently reading? Imajica – Clive Barker – For the 4th time.
If you could go anywhere in the world, where would that be? I’m happy and content where my feet are planted.
If you could go back and do over anything in your life, what would that be? Pay my body the attention, love, care and respect that it deserves.
What do you struggle with the most in life? (not photo related) Giving myself permission to lower expectations. Sometimes good is good enough.
Are you married, single, have kids, husband? Is life a juggling act for you? All of the above + an ill mother, 2 dogs and a grandson. EEK!
Who inspires you the most in life? Work? I find inspiration in everything IF I slow down and am present.
If you could provide one single piece of advice to influence a young person’s
direction in life, what would that be? My mantra began as something I would say to myself while shooting, but now I’ve applied it to my whole life. “If you don’t like what you see, change your perspective.”