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Featuring Angela Woolridge

Angela Woolridge Boudoir Photographer

Featuring Angela Woolridge

This week’s featured photographer is Angela Woolridge of Angela Woolridge Portrait in Pickerington, Ohio

 
Where do you operate your business?

 

Pickerington, Ohio.

 

Your Facebook account

https://www.facebook.com/AngelaWoolridgePortrait/

 

 

Technical Specs:

 

 
Camera used
Canon 5d Mark III

 

Lens choices

 

24-70L, 50 Sigma Art.

 

Processing Software (just provide the names of the one’s you use)

 

Photoshop CS6, Camera Raw

 

Do you use any actions?

 

Alien Skin.

 

Do you retouch and if so can you give me a quick rundown on if you use any plugins, etc?

 

Portraiture and light editing in photoshop. Usual removal of cellulite, strech marks, bruises, blemishes, shine on faces. Softening of wrinkles. Liquify tool if requested.

 

 

 Angela Woolridge Boudoir Photographer

 

CLIENTS:

 

 
What most people want to know is how you market to your clients.  Have you qualified who your is your ideal client?  

 

A lot of my clients come from word of mouth referrals. I do have incentives for clients to refer friends. My ideal client is 30-45 years old, and she is the average working gal who wants to feel more confident about herself and her body image. I also target market to this age group on Facebook.

I’d love to add into the article any inspiring client stories you might have.  Also have you had any issues with clients that you would like to share how you resolved them.  That is always something that can hugely benefit the readers.

 

I see so many women who have lost a ton of weight and I am so amazed by them. Losing 100+ lbs. is incredible to me; and these gals always inspire me and my make up artist to be more mindful of our food and exercise choices. It is fun to see these gals when they come in for their image reveal, and they tell me that for the first time in many years they see themselves as sexy when they see the photos from their boudoir session. To date, I have not had any client issues – and I chock that up to giving very detailed information to prepare the client for the session and following up with impeccable customer service and good turn around time on orders.

 

Do you have a physical or digital “welcome” product you give the clients and can you share that if you do. You can give me a link or email. Thanks.

 

I send my clients an email full of info to help them get prepared, as soon as they book. I do not currently send a “welcome” packet but I love the idea!

 

 Angela Woolridge Boudoir Photographer

 

Angela Woolridge Boudoir Photographer

SALES:

 

 
This is probably one of the most important things that the readers want to know.  How do you sell to your clients?  Can you provide info on your sales process and your pricing.  I’d like to be able to provide numbers on what you charge for a session and what your range is for your products, like albums for instance, but if you don’t feel comfortable sharing to much, just give me what fits your comfort level 

 

My session fee is $295. All of my clients see their images for the first time at their reveal appointment at the studio approximately 2 weeks after they have had their photography session with me. There is no obligation to purchase anything at a viewing appointment, and clients don’t commit to a package in advance. Images are priced at $90 each. I have 3 packages. My base package of 10 includes 10 digitals for viewing and the same 10 images in an 8×8 hardback lay flat book for $790. My middle package includes 25 digitals and a luxury 8×8 album with a keepsake box and folio for $1,183. My largest package include 35 digitals, a luxury 10×10 album with a keepsake box and folio, a 24×16 metal print, and the slide show from the viewing appointment for $1,883. Again, since my new website is about to launch – my package and product pricing will be changing in mid summer.

What products perform best in your studio? 

 

My best seller is my 10×10 luxury album in my largest collection.

 

Angela Woolridge Boudoir Photographer

STUDIO:

 

 
Best describe your workspace.  Do you have a studio or work from home?  How large is your space?  What are the challenges with it?  What works really well for you?  Can you please include a photo or two of it, if possible.

 

My studio is on the main street in Pickerington, in a lovely brick commercial building. My studio is 1500 square feet on the second floor. I have large windows that I appreciate for natural light shots. I also have soaring ceilings which is good for getting lights up higher when I do use strobes. The building is set back off the road, and there is an open field in behind so it feels sort of private which I love. I have wood floors, but I am in negotiations to rip up all of my current flooring so that I can update to a more modern look. Stay tuned for that! My challenge would be creating new stuff in the same space, and of course the challenge of paying a high monthly rent!

 

Do you have any plans to change and/or grow from your space in the near future.

 

Yes, I hope to completely renovate the flooring and trim along with painting to get a new look.

 

Do you keep strict hours of operation with your clients?

 

All shoots begin at 9am, except that some Saturdays we start earlier to accommodate my amazing make up artists who also have weddings on some Saturdays. Reveal appointments are done on Mon. – Thurs. and are booked during daytime openings or early evenings. I never work on Sundays.

 

Natural Light, Studio Light, combination of styles? What’s your preference? What are your strengths and weaknesses with lighting, if any.

 

I prefer the look of natural light, so my studio has huge windows. I am learning how to better control that source of light. I do have continuous light that I also use as fill, and I do have strobes that are used for more creative shots.

 

Do you have makeup artists you work with in your studio?  If so, can you give me a run down of what the rate is you pay them and how you feel about the importance of that relationship.  If you don’t use them, is there a reason?

 

 I would be LOST without good make up artists! You wouldn’t want me near anyone with a box of crayons!!! I have two artists that I use regularly. They are both licensed with the board in Ohio, and are incredible. They are also in high demand. I pay anywhere from $100-$150 depending on the MUA and the date of the session(Saturdays cost more). I get along extremely well with my make up artists, and I see them as a very important part of my success. My clients are happy and I am happy!!

Angela Woolridge Boudoir Photographer
 Angela Woolridge Boudoir Photographer

 

 

BUSINESS IN GENERAL:
How long have you been in business?  What were you doing before you started your photo business?

 

I have had been in business for 5 years. Before doing boudoir, I was a wedding photographer for 5 years. Before that I was a licensed dental assistant in Canada.

 

Did you go to school for photographer or are you self taught?

 

I am self taught after countless hours of online learning, and a lot of money spent attending different courses and conferences around the country.

Angela Woolridge Boudoir Photographer

Did you always want to be a photographer or was it something that came later in life?

 

I was shooting photography with an SLR and film as a hobby 25 years ago. But as soon as I got my first digital camera – a Canon 20D, I began to shoot weddings on weekends. It evolved for me from there.

 

What is your biggest struggle in this business?

 

 Marketing. I would love to hire a marketing assistant!!

 

Is there a reason you shoot boudoir and do you shoot any other genre?  If you’re excusive, and/or recently went exclusive can you give the readers some insight into why you did.  If you’ve only ever done boudoir, again we’d love to hear why.

 

Currently, I only shoot boudoir and beauty head shots. I feel that you do your best when you are focused in on one genre. I used to shoot weddings and was good at it; but I haven’t done one in years and I would be rusty and out of practice so I would not consider myself the best option for a wedding now. When you are constantly doing something you get VERY good at it. So I think that specialists at any trade will be the best one to go to for anything that you need. I was doing weddings with my spouse, but he also has a full time job. With the studio, I don’t need his help because two shooters are not needed at a boudoir session. That has worked out best for my personal life.

Angela Woolridge Boudoir Photographer

ADVICE:

 

 
If you knew someone who wanted to be a photographer, and could give them one piece of important advice, what would that be?

 

 Prepare to spend countless hours learning and perfecting your craft. And to realize that any business requires A LOT more than 40 hours a week to be successful. You have to really LOVE what you do, to put in the time necessary.

 

Have you ever done a boudoir session yourself, if you are a female (sorry guys 🙂 ? Do you think it’s something that is important for female boudoir photographers to do?

 

Yes, it helps to understand what your client is experiencing when they are in front of your lens. And it is fun for yourself!

 

How do you feel about the male / female debate regarding boudoir photographers?  

 

I see amazing work from male photographers whom I deeply admire and respect. If a woman is a fairly open individual and her significant other wouldn’t be upset if she was in her underwear alone with a man, and the male photographer has a female assistant present – there is no problem to me. I do see a lot of women who do tell me that they would not feel comfortable to do this sort of session with a male, and many tell me that their spouse would be furious if the photographer was a guy. Sorry guys.

 

What do you do to avoid burn-out? Is there ever a time when you just want to throw your camera out the window?

 

Every 4 months I take a week off to focus on family, home projects, perhaps travel. I have never felt like throwing it all away. I do sometimes wish I just worked 9-5 and had more personal time. I spend most of my time working.

Angela Woolridge Boudoir Photographer

 

What do you love about the business?

 

I love making women happy, and seeing them so thrilled with their photos is fuel for my soul. I love it when a gal who lacks self confidence gains a ton after she sees herself through my lens!

 

What do you hate about the business?

 

 The long hours spent in post production, accounting, taxes, cleaning the studio, marketing. It would be fun if someone else did all the other stuff!!

 

Are you a member of any professional photo organizations like PPA, WPPI?  What benefit do you feel you get by being a member?

 

I am a member of PPA, WPPI, and AIBP. I learn a lot from all 3 of these. AIBP gives so much support and encouragement. It’s my favorite for sure. PPA is important to me, as I do use the insurance from them too.

 

Do you compete and do you have any opinions on it?  AIBP runs contests regularly.  Do you participate?  If not, is there a reason you don’t?

 

 I am not competitive in nature, so I tend to shy away from contests. But I have entered and won with AIBP. I am trying to be better about putting myself out there!

Angela Woolridge Boudoir Photographer

 

SOME FUN MORE PERSONAL STUFF:

 

 
Favorite food?   

 

Dark chocolate and grass fed cheese!!

 

One guilty pleasure in life?

 

 Pizza. Don’t have it often, but really enjoy when I do!

 

What is your favorite piece of clothing? 

 

 My yoga pants from Fabletics!! I may or may not work out while wearing them! My husband has nick named me “Workout Angie” to make fun of me because I may be wearing work out clothing while editing photos. They are so comfy and so cute!!

 

What’s one song on your playlist? 

 

Work B**ch by Britney Spears Motivation in my music keeps me moving!

 

What’s your favorite movie genre? Example?

 

 Drama. My favorite movie is still Shawshank Redemption after all these years!

 

Favorite shoes to wear?  

 

 My Clarks flip flops are the comfiest things I own! Now if I could just move to a warmer climate where flip flops were appropriate 365 days a year! Although I do have some sexy boots for a date night…

 

 

What are you currently reading? 

 

 Just finished “You Are a Badass” audiobook. Now I need to buy the actual book so I can highlight everything I learned. Great read!

 

 

If you could go anywhere in the world, where would that be?   

 

 Italy. My sister and I are planning our girls trip! I am sooo excited!

 

If you could go back and do over anything in your life, what would that be?

 

I would change how I behaved when my ex husband and I separated. Hind sight is always 20/20. Hurting people hurt people. If I could go back and be kinder I would. And I would let go faster. Life is short.
 

 

If you could meet and photograph someone famous, who would that be and why?

 

 I don’t desire to photograph anyone famous. I consider each one of my clients a celebrity to me, and I am excited to get to know each one of them. I love hearing each individual story and what has made each person who they are. To me, my clients are just as interesting as someone who is well know in media.

 

What do you struggle with the most in life? (not photo related)

 

 Balance, and making time for fitness. I am always going to go to the gym…tomorrow.

 

Are you married, single, have kids, husband?  Is life a juggling act for you?

 

 I am married to a wonderful guy, and have two amazing step kids. I am blessed beyond what I could have ever hoped for!
 
Who inspires you the most in life? Work?

 

A lot of the ladies on AIBP inspire me daily. Some of my closest girl friends in Canada are a huge inspiration for me because of the integrity and generosity that they have. And I am always inspired in my work by Sue Bryce.

 
If you could provide one single piece of advice to influence a young person’s direction in life, what would that be

 

Your life has such incredible potential, and that all could be lost if you get addicted to any substances which take over your life. Don’t ever try any of them. Life is beautiful without them. Drugs and alcohol will never make you happy. That comes from the inside, from knowing that you are loved and special – no matter who you are or how you look or what has happened in your life.

Angela Woolridge Boudoir Photographer

Jen Swedhin
Jen Swedhin

Jen Swedhin is a natural light and studio photographer in Denver, CO. Jen specializes in intimate portraiture for men, and is one of the only photographers in the industry to focus on this niche. Jen is also the owner of Jen Gets Shit Done, a retouching, web design and mentoring service for boudoir photographers.

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